By Ferne was one of the few good things to be born out of the 2020 pandemic. It's been a year that's been difficult for most, including our Founder Lauren Deighton who was forced to give up her dream job as an Advertising Director in New York (her dream city) to relocate back to Australia to be close to family.
Whilst arriving back home to a period of quarantine was tough, it gave Lauren the time to truly sit back and consider what she wanted to do next. Her obsession for gold-jewellery and her passion for marketing brands led to the creation of By Ferne.
Having gone from the crazy fast-pace of life in NYC to an extremely open schedule, she decided she would use her time to perfect the art of jewellery and started training at Sydney Jewellery School, whilst also setting up her own home studio with money she'd saved from her time working in the US.
Although she misses the big city, she is proud to be spending her time doing something she is truly passionate and excited about.
The ethos of By Ferne is stylish, high-quality gold jewellery at an attainable price. The pieces are made to complement the beauty of the modern woman - both inside and out and to add a little sparkle to her everyday.